About Us

Great Rivers and Routes Tourism Bureau is a destination marketing organization which represents Madison, Jersey, Calhoun and Macoupin Counties in southwest Illinois. Founded in 1985 as the Alton Regional Convention and Visitors Bureau, the bureau transitioned to Great Rivers and Routes Tourism Bureau in 2018 as the size and scope of the organization grew. The Great Rivers and Routes region is the only place where the Mother Road of Route 66 meets the Great River Road. The region celebrates three of the nation’s great rivers (the Mississippi, Missouri and Illinois) alongside famous roads, history and small town charm. The bureau is certified by the Illinois Office of Tourism.


To build public awareness of the many tourism assets in northern Madison, Jersey, Calhoun and Macoupin Counties; to actively create and distribute marketing collateral to encourage new tourists to visit the region; and to enthusiastically assist in development of new or enhanced tourism products, as defined by public and private initiatives as well as maintain a competitive edge in the marketplace.


To provide world class destination marketing leadership that improves this region's quality of life and economic vitality.


The Great Rivers & Routes Tourism Bureau is led by a 21 member Board of Directors. Monthly meetings are held to report bureau activities. For more details on board activities, click here.


To email a staff member directly, click on their name below.


The Great Rivers & Routes Tourism Bureau
200 Piasa Street
Alton, IL 62002
(618) 465-6676 PHONE
(618) 465-6151 FAX

Alton Visitor Center
Monday - Friday: 8:30 a.m. to 5 p.m.
Saturday - Sunday: 9 a.m. to 3 p.m.
Closed Easter, Thanksgiving, Christmas Eve & Christmas Day

GET IN TOUCH WITH The Great Rivers & Routes Tourism Bureau
Have a question? Need more information? Have a suggestion? We would love to hear from you.

RiversAndRoutes.com uses cookies to ensure that we provide you with the best browsing experience. By continuing to use the site, we will retain your current cookie settings.