Great Rivers and Routes Tourism Bureau is a destination marketing organization which represents Madison, Jersey, Calhoun and Macoupin Counties in southwest Illinois. Founded in 1985 as the Alton Regional Convention and Visitors Bureau, the bureau transitioned to Great Rivers and Routes Tourism Bureau in 2018 as the size and scope of the organization grew. The Great Rivers and Routes region is the only place where the Mother Road of Route 66 meets the Great River Road. The region celebrates three of the nation’s great rivers (the Mississippi, Missouri and Illinois) alongside famous roads, history and small town charm. The bureau is certified by the Illinois Office of Tourism.