February 17 2026, 5:00pm
The Van Gogh Entrepreneur - Building a Billion-Dollar Legacy from Nothing featuring author Joan Fernandez
The Van Gogh Entrepreneur - Building a Billion-Dollar Legacy from Nothing featuring author Joan Fernandez620 E. Broadway
Alton, Illinois 62002
The Van Gogh Entrepreneur - Building a Billion-Dollar Legacy from Nothing featuring author Joan Fernandez
Imagine inheriting hundreds of "worthless" paintings. That's exactly what happened to Jo van Gogh, Vincent's sister-in-law, in the early 20th century. While everyone told her to give up, she defied the odds — and the social conventions of her time — to build a market for Vincent's art from scratch. Her radical, intuitive business genius transformed a forgotten estate into the multi-billion-dollar legacy we know today.
For this presentation, author Joan Fernandez will dive into the 12 specific strategies Jo van Gogh used to overcome obstacles familiar to every entrepreneur. Learn how Jo's story is more than a historical footnote; it's a practical blueprint for building a business from the ground up. Develop a clear plan to find your unique niche, evangelize your brand, and turn your ideas into a valuable legacy.