The Santa Parade is BACK Friday, November 27!

The holiday magic is rolling into Downtown Wood River, and there's a place for everyone in the celebration!

The Wood River Holiday Traditions Santa Parade is looking for local businesses, organizations, school groups, clubs, families and festive friends ready to spread some Christmas cheer!

Parade begins at 5:30 p.m.
Route: Wood River Avenue to Ferguson Avenue

Deck out a float, light up a vehicle or gather your favorite people and join the parade as the community welcomes Santa to town!

And the magic doesn't end when Santa arrives! Stick around for an evening of holiday fun, featuring the Christmas tree lighting, visits with Santa, carriage rides, hot cocoa, s'mores and so much more!

Come celebrate, make memories and kick off the holiday season in Downtown Wood River!